On Thursday 14th July Travelex launched their exciting new travel search engine, Luxury for Less. Luxury for Less is your one-stop shop for luxurious holiday planning on a budget as well as the ultimate in travel inspiration! Working with Skyscanner, Luxury for Less pulls together the cost of flights and hotels, combined with Travelex exchange rate figures and the average spend of past holiday makers to help users create a luxury holiday to suit their budget! Luxury means different things to different people and Travelex’s has used new research to define what ‘luxury holiday’ means in order to launch their exciting new travel inspiration search engine which is a single source of information that does all the hard work for the holiday planner. Luxury for Less is not just a booking site; it’s an inspiration engine. You simply tell it a few essential things, like where you’re traveling from and when you want to travel, and they’ll show you dream destinations around the world where you can live it up for less!
Surveying Luxury
In a bid to understand what Brits consider a luxury holiday, Travelex surveyed 1,000 people to understand what British tourists consider a luxury holiday, how they go about planning these big-ticket purchases and exactly what they want to get out of it.
Luxury Defined
When it comes to defining luxury, Brits have a clear sense of what they want – five-star accommodation comes out as the number one priority followed by a hotel room with a sea view and fine food on the menu. It seems the usual necessity of a phone and internet access that most can’t live without on a day-to-day basis is not something people want to experience as part of their luxury break, with less than 5% referencing having a phone or internet access as part of their luxury holiday experience.
No matter how a traveller defines luxury,
Luxury for Less has been designed to help them achieve it.
Luxury Locations
So where exactly do we think luxury exists? According to more than half (52%) of Brits, the most desirable luxury location is the Maldives, followed by the Seychelles (45%) and the Caribbean (33%). It appears the UK is a nation of sun-lovers with sunny climates dominating the list (and being an Aussie who has lived in the UK I can understand why with the constant rain)!
The top 10 most desired luxury holiday destinations are:
1. The Maldives
2. The Seychelles
3. The Caribbean
4. Dubai
5. St. Moritz, Switzerland
6. St. Lucia
7. Bali
8. Paris
9. Rome
10. Tuscany
Budget Fear
It seems Brits are stuck in ‘price-tag terror’ mode, with nearly two-thirds (60 %) admitting that budget is the first thing they consider when planning a holiday. Indeed, 65% of people said they wouldn’t expect a luxury one-week holiday for a price tag of less than £2K per person.
In fact, the research finds that people fear price-tag terror so much so that over one-in-five (22%) end up booking all-inclusive trips despite not even wanting to go on an all-inclusive holiday. Why? Just over a third (34%) do so simply because they assume it’s easier to plan and more than one-in-five (22%) assume it’s the cheaper option. Yet, almost a quarter (24%) don’t consider the additional costs involved, such as spending money when they arrive at their destination.
The reality is that holiday goers in search of what they consider luxury can do it for a lot less than they expect. Travelex’s Luxury for Less travel search engine proves that luxury holidays don’t always need to come with an expensive price tag, allowing planners to start the search from £250.
Luxury for Less
By factoring in the cost of everyday holiday spending items, such as wine, taxis and food, the travel inspiration search engine creates peace of mind by helping people to pre-plan their spending money requirements. Luxury for Less works by letting the holiday planner enter in their budget along with a few other essential factors to help them discover luxurious places to travel around the world without breaking the bank – perfect for the many suffering the dreaded ‘price-tag terror’. Once holiday planners choose their dream holiday, they can then book their flights, hotel and get their spending money all through Luxury for Less!
“The reality is that there is so much more to booking a holiday than just flights and hotel. Often, many of us don’t do our research when it comes to spending money and the exchange rates at our dream destinations. This is where Luxury for Less comes in – it does the hard work for you,”
– Elvin Eldić, the head of retail for Travelex UK
Luxury for Less is available here and together with Skyscanner, users can book their flights, hotel and get their spending money for their dream holiday all in one. Luxury for Less is not just a booking site, it’s an inspiration engine and one that we’re really excited
This post is brought to you in collaboration with Travelex.
Our opinions are as always, our own.
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